The platform is rolling out a updated setting that allows them to reduce the volume of AI-created content appearing in their streams. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a global release. This advancement comes amid a rise in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately a tenth of the fastest-growing content creators on a popular video site only show content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people enjoy content created using AI tools, including computer-generated images to educational videos, and we want to provide users the ability to see more or less of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its service labeled as artificially created. In total, more than 100 million videos are submitted to the service every day, making clips made by AI a limited part of its total content library.
Customizing Your Feed
Users will be able to limit or boost the volume of AI-generated videos they see by using the topic control setting in the platform and selecting “AI-generated content”. Additional categories that currently be controlled under the tool encompass politics, fashion, cosmetics, and choreography.
Content Labeling and Policies
Its guidelines require content makers to label lifelike AI-made content, and it bans dangerous deepfakes of celebrities or critical incidents. Any realistic AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the platform will now apply an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for identifying artificial media. This action is intended to help prevent users from attempting to evade the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2m educational fund for specialists and groups to develop learning resources about ethical AI use. This initiative will benefit charitable organizations specializing in educating programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, during debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. TikTok is expected to eliminate hundreds of positions in its trust and safety division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.
A senior executive clarified that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by people. TikTok stated a significant reduction in disturbing and violent content reviewed by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
